Parscale is looking for a digital marketing manager to join the team.  As a member of the digital marketing department, you will work alongside account managers and designers to plan and execute cross-channel ad campaigns for a variety of clients.

Key Duties Include:

• Build and optimize advertising campaigns on multiple digital marketing platforms, including DSP’s, search engines, and social networks
• Create strategic cross-platform media plans to meet a variety of client needs, including branding, eCommerce, and direct response
• Manage online data collection and conversion tracking
• Manage onboarding offline data into online marketing platforms
• Manage reporting and budget monitoring across multiple clients and campaigns 
• Interface with multiple vendors including publishers, ad networks, and ad tech providers to access inventory and execute ad buys

Requirements:

• 1-3 years experience executing digital marketing campaigns for multiple clients; agency experience preferred
• Proficiency trafficking campaigns in programmatic buying platforms such as Doubleclick Bid Manager, AppNexus, or Media Math
• Proficiency trafficking campaigns in social media platforms such as Facebook Business Managers
• Familiarity with ad servers, measurement platforms, and conversion tracking
• Familiarity with Data Management Platforms and managing the offline to online data onboarding process
• Demonstrated ability to maintain attention to detail in a fast-paced environment
• Experience managing a variety of campaign types including direct response as well as branding and persuasion